What's your real engagement rate?
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Add up the totals across those posts:
Your engagement rate
Micro (10k–50k): typically 2%–4%
The formula
(6,000 likes + 300 comments + 400 saves + 200 shares) ÷ (25,000 followers × 10 posts) × 100 = 2.76%
Benchmarks are indicative ranges drawn from public 2025–26 industry reports. They differ by niche and by how each report counts.
Turn 2.76% into a ₹ rate cardShow brands your numbers on a live media kit, not a screenshot.
Make this live on your free Vyrel page →Questions creators ask
How is Instagram engagement rate calculated?
Add up likes, comments, saves and shares across a set of recent posts, divide by your followers × the number of posts, and multiply by 100. Using 10 or more recent posts gives a steadier number than one viral post.
How is YouTube engagement rate calculated?
On YouTube it's usually measured against views, not subscribers: (likes + comments) ÷ views × 100, across the videos you're counting.
What is a good engagement rate on Instagram in 2026?
It depends on size. Smaller accounts usually see higher rates: nano accounts under 10k often get 3–6%, while accounts over 1M typically get around 0.7–1.5%. Compare yourself to your band, not to everyone.
Why do brands care about engagement rate?
It's a quick signal of how much attention your audience actually gives you. Brands use it to sanity-check follower counts and to decide how much a post is worth. Our rate calculator uses it to adjust your price.
Should I count saves and shares?
Yes, if you have them. Instagram's ranking leans heavily on saves and shares, and many brands now ask for them. They're in your post insights.
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