Is your #ad disclosure ASCI-compliant?

Advertisement, Ad, Sponsored, Collaboration, Partnership, Employee and Free gift. Use at least one of them. Creative versions like #sp, #spon or #collab aren't on the list, so on their own they don't count.

Upfront, in the first two lines of the caption, where people see it without tapping 'more'. Not at the end, not in your bio, and not mixed into a block of hashtags.

Use it, but add a label in the caption or on the video too. The platform tag is easy to miss on some screens, and ASCI's test is whether an average viewer can clearly see it's an ad.

Yes. A material connection is anything that could affect how people weigh your opinion: money, free products, trips, hotel stays, discounts, equity or a family tie to the brand.

For videos of 15 seconds or less, at least 3 seconds. From 15 seconds to 2 minutes, a third of the video. Longer than that, for the whole part where the brand is shown or discussed.

Investment advice needs SEBI registration, shown next to your name. Technical finance or health advice needs a relevant qualification (like CA, IRDAI, doctor or nutritionist) shown up front. Sharing your own experience doesn't.

ASCI can name you publicly and ask for the post to be changed. Separately, the Central Consumer Protection Authority can fine misleading endorsements up to ₹10 lakh, ₹50 lakh for repeat cases, and ban endorsements for up to 3 years.