Write a Reel hook that stops the scroll
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Say the hook in the first 2 seconds and put it on screen as text too. Most people watch with sound off.
Instant hooks
Type what your video is about and hooks appear here.
Write it with AI
This is exactly what we send. Change anything, then run it. 5 free runs a day.
What we ask the AI
You write short-form video hooks (Reels, Shorts) for Indian creators. From the brief, write 8 opening lines a creator can say in the first 2 seconds, each under 15 words, each using a different hook pattern (curiosity gap, mistake, contrarian, number, before/after, POV, question, story). Label each with its pattern. Then write one ready-to-post caption under 300 characters that opens with a strong first line, adds value, and ends with a question or call to action; at most 3 hashtags. Match the language asked for (English, Hinglish in Roman script, or Hindi). Never invent statistics, results or claims about a product.
Your brief goes to Anthropic's Claude to write the answer. We don't store it.
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Make this live on your free Vyrel page →Questions creators ask
What is a hook in a Reel?
The first line you say or show, in the first one to two seconds. It decides whether someone keeps watching or scrolls, so it matters more than the rest of the script.
Which hook works best?
There's no single winner. Shoot the same video with two or three different hooks over a few weeks and keep the pattern that holds viewers longest. Instagram's insights show how many people watched past the first seconds.
Should the hook be on screen too?
Yes. Many people watch with the sound off, so put the hook as large text in the first frame as well as saying it.
How many hashtags should I put in the caption?
Instagram now allows at most 5 hashtags on a post or Reel. Pick 3 to 5 specific ones; our hashtag tool helps you choose.
What does the AI see?
Only the brief shown on the page, which you can edit before running. It goes to Anthropic's Claude and we don't keep it. You get 5 AI runs a day; the instant hooks are unlimited.
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